The Questions You Should Ask

The Crucial Step BEFORE Planning a Content Strategy

(and Why Most B2B Companies Miss it)

Apr 12, 2022 • 

Sarah MacKinnon

November 2021

I Just Moved to Spain and Here’s What I Accidently Learned About Buyer Journey Content 

Buyer Enablement Ideas Are All Around, If You Know *Where* to Look

Nov 2, 2021 • 

Sarah MacKinnon

1

August 2021

The 5 Commandments of Buyer Enablement Content Strategy

Avoid common B2B content blunders, increase lead quality and improve pipeline velocity

Aug 25, 2021 • 

Sarah MacKinnon

3

July 2021

How to Shift Your B2B Marketing & Sales to a Buyer Enablement Mindset

Q&A with Cassandra Jowett, Senior Director of Marketing, PathFactory

Jul 21, 2021 • 

Sarah MacKinnon

1

June 2021

The 54 Questions to Ask for a Brilliant B2B Buyer Enablement Content Strategy

AKA How to Sniff Around for Buyer Journey Intelligence Within Your Organization

Jun 15, 2021 • 

Sarah MacKinnon

2

Has the B2B Funnel Outlived its Usefulness?

7 Myths vs Reality-Checks

Jun 1, 2021 • 

Sarah MacKinnon

2

May 2021

Trust Me, You Don't Need More Tepid B2B Thought-Leadership Content

It's Not Helping Your Buyer Build a Business Case. But Here's What Will.

May 11, 2021 • 

Sarah MacKinnon

3

April 2021

What's Wrong with the Old B2B Buyer Journey and Why it's High Time to Rethink it

Does this mythical “buyer journey” thing even exist?

Apr 19, 2021 • 

Sarah MacKinnon

2

How Implementation Content is Going to Help You Generate More Leads (So Don't Bury It)

Overcome this critical B2B buying obstacle "How are we going to implement it?!#&%*

Apr 5, 2021 • 

Sarah MacKinnon

1

1

A Bi-Monthly Missive on B2B Buying, Messaging & Content Strategy & Sales Enablement

Welcome to The Questions You Should Ask. I’m Sarah MacKinnon and I help B2B companies make buying easier for their customers. Sign up now so you don't…

Apr 4, 2021 • 

Sarah MacKinnon