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The Crucial Step BEFORE Planning a Content Strategy
(and Why Most B2B Companies Miss it)
Apr 12, 2022
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Sarah MacKinnon
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The Crucial Step BEFORE Planning a Content Strategy
thequestionsyoushouldask.substack.com
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November 2021
I Just Moved to Spain and Here’s What I Accidently Learned About Buyer Journey Content
Buyer Enablement Ideas Are All Around, If You Know *Where* to Look
Nov 2, 2021
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Sarah MacKinnon
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I Just Moved to Spain and Here’s What I Accidently Learned About Buyer Journey Content
thequestionsyoushouldask.substack.com
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August 2021
The 5 Commandments of Buyer Enablement Content Strategy
Avoid common B2B content blunders, increase lead quality and improve pipeline velocity
Aug 25, 2021
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Sarah MacKinnon
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The 5 Commandments of Buyer Enablement Content Strategy
thequestionsyoushouldask.substack.com
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July 2021
How to Shift Your B2B Marketing & Sales to a Buyer Enablement Mindset
Q&A with Cassandra Jowett, Senior Director of Marketing, PathFactory
Jul 21, 2021
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Sarah MacKinnon
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How to Shift Your B2B Marketing & Sales to a Buyer Enablement Mindset
thequestionsyoushouldask.substack.com
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June 2021
The 54 Questions to Ask for a Brilliant B2B Buyer Enablement Content Strategy
AKA How to Sniff Around for Buyer Journey Intelligence Within Your Organization
Jun 15, 2021
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Sarah MacKinnon
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The 54 Questions to Ask for a Brilliant B2B Buyer Enablement Content Strategy
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Has the B2B Funnel Outlived its Usefulness?
7 Myths vs Reality-Checks
Jun 1, 2021
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Sarah MacKinnon
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Has the B2B Funnel Outlived its Usefulness?
thequestionsyoushouldask.substack.com
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May 2021
Trust Me, You Don't Need More Tepid B2B Thought-Leadership Content
It's Not Helping Your Buyer Build a Business Case. But Here's What Will.
May 11, 2021
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Sarah MacKinnon
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Trust Me, You Don't Need More Tepid B2B Thought-Leadership Content
thequestionsyoushouldask.substack.com
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April 2021
What's Wrong with the Old B2B Buyer Journey and Why it's High Time to Rethink it
Does this mythical “buyer journey” thing even exist?
Apr 19, 2021
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Sarah MacKinnon
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What's Wrong with the Old B2B Buyer Journey and Why it's High Time to Rethink it
thequestionsyoushouldask.substack.com
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How Implementation Content is Going to Help You Generate More Leads (So Don't Bury It)
Overcome this critical B2B buying obstacle "How are we going to implement it?!#&%*
Apr 5, 2021
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Sarah MacKinnon
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How Implementation Content is Going to Help You Generate More Leads (So Don't Bury It)
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A Bi-Monthly Missive on B2B Buying, Messaging & Content Strategy & Sales Enablement
Welcome to The Questions You Should Ask. I’m Sarah MacKinnon and I help B2B companies make buying easier for their customers. Sign up now so you don't…
Apr 4, 2021
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Sarah MacKinnon
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A Bi-Monthly Missive on B2B Buying, Messaging & Content Strategy & Sales Enablement
thequestionsyoushouldask.substack.com
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