A Bi-Monthly Missive on B2B Buying, Messaging & Content Strategy & Sales Enablement

The Questions You Should Ask

Welcome to “The Questions You Should Ask”. I’m Sarah MacKinnon. I’m a B2B Content Strategist & Buyer Researcher, which means that I help B2B companies uncover buying journey insights and develop buyer enablement content strategy that builds brand trust.

Why should you sign up?

As a B2B marketing or sales strategist, you’re supposed to have all the answers.

Sounds great in theory, but in practice, these know-it-alls are a pain in the you-know-what. I definitely don’t have all the answers, but my clients and colleagues tell me that my superpower is asking the right questions.

So my promise to you is this: Every two weeks I’ll fire off an email to you that will cover one of the following topics and share a few really smart questions to ask yourself and your team when tackling:

-B2B buyer journey mapping

-B2B website messaging

-B2B sales enablement

-B2B pipeline marketing

-B2B content strategy

In the meantime, tell your friends!