The Questions You Should Ask

The Questions You Should Ask

Home
Archive
About
I Just Moved to Spain and Here’s What I Accidently Learned About Buyer Journey Content 
Buyer Enablement Ideas Are All Around, If You Know *Where* to Look
 • 
Sarah MacKinnon
The 5 Commandments of Buyer Enablement Content Strategy
Avoid common B2B content blunders, increase lead quality and improve pipeline velocity
 • 
Sarah MacKinnon
How to Shift Your B2B Marketing & Sales to a Buyer Enablement Mindset
Q&A with Cassandra Jowett, Senior Director of Marketing, PathFactory
 • 
Sarah MacKinnon
The 54 Questions to Ask for a Brilliant B2B Buyer Enablement Content Strategy
AKA How to Sniff Around for Buyer Journey Intelligence Within Your Organization
 • 
Sarah MacKinnon
Has the B2B Funnel Outlived its Usefulness?
7 Myths vs Reality-Checks
 • 
Sarah MacKinnon
Trust Me, You Don't Need More Tepid B2B Thought-Leadership Content
It's Not Helping Your Buyer Build a Business Case. But Here's What Will.
 • 
Sarah MacKinnon
What's Wrong with the Old B2B Buyer Journey and Why it's High Time to Rethink it
Does this mythical “buyer journey” thing even exist?
 • 
Sarah MacKinnon
The Questions You Should Ask
The Questions You Should Ask
A Bi-Monthly Missive on B2B Buying, Messaging, Sales Enablement & Content Strategy

The Questions You Should Ask

AboutArchive
© 2025 Sarah MacKinnon
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture